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Winner Hardware

Boo Bicycles LLC

These bicycles made of bamboo and developed by 23-year-old mechanical engineering student and American cyclist Nick Frey are almost too beautiful to go out on the road with. The Californian designed the bikes within the scope of a student research project, yet aesthetics are only one part of the bamboo beauties. The natural material, the workmanship showing passion for detail and the carbon compounds provide you with a uniquely “smooth” riding experience. >>

Winner Fitness

HOCK Stil in Bewegung

Who says that fitness equipment and dumbbells have to be martial, 
chunky and unaesthetic? The weights from HOCK speak a very different 
design language. Highest quality in workmanship and materials combined with 
purist interior design result in fitness equipment that you can proudly show off in your living room. Manufactured in Germany, HOCK leaves nothing to be desired and brings style in motion. You only have to work out with them yourself...

Winner Urban Style

ID Bike GmbH

E-mobility is on everyone’s lips. New technologies rapidly improve range and performance, and also fit well with social development. The ELMOTO fills the gap between motorcycles and bicycles with a speed of up to 45 km/h and a range of 60 km. In addition to the ecological and financial components – a “full tank” costs just about 0.4 EUR – it furthermore impresses with its clean design and is transformed into a lifestyle product. >>

Winner Eco / Fair Trade

MONKEE

The new label Monkee not only stands for authenticity and passion in climbing, but also for sustainability. In their collection, they combine interesting styles and colors with the functionality of natural materials, and thus not only find their way into the climbing scene, but also the pedestrian zones, the campus and all other areas where people want to move about freely. >>

Winner Accessories

Moticon GmbH

Every winter, it‘s the same picture: the poor beginners willing to learn how to ski are baffled by the instructions given to them in ski school – not clearly understanding or unable to put the theory into practice. In the past, it was difficult for an instructor to monitor the student‘s detailed motion sequences. This could change soon – with the SkiGo from Moticon. >>

Winner Overallwinner

On AG

The newcomer Swiss running footwear brand On is the overall winner of this year’s ispo BrandNew Awards presented by ThermoºCool™. One of the persons in charge of ON is the well-known Swiss triathlete Olivier Bernhard. The running shoes presented to BrandNew featured a new outsole system with the potential to stir the market. With their “CLOUDTEC” technology, a hollow 3-D element incorporated in the outsole, the running shoe ensures that not only vertical but also horizontal impacts are reduced by up to 30%. >>

Winner Sportswear

UTY

The principle behind UTY (Utility is Necessity) is to create winter sports clothing that combines protection and function. Maybe nothing extraordinary – if they were not specifically adapted to the needs of the disabled and developed in close cooperation with disabled athletes. >>

Winner Style

zkht

The company behind ZKHT is a fledgling fashion label based around 
Nicola Winzinger und Maja Feldrappe from Munich. They vociferously and brashly draw attention to themselves with flashy colors and designs, and have marked their territory among skaters as well as in the snowboarding scene. Perfect for hanging out in the park, with friends or at the next party. Those who find them too colorful can simply turn them inside out. >>