ispo BrandNew Village
New Village for ispo 10

In order to adapt to the constantly changing standards and technical developments the old and long-serving ispo BrandNew Village will be replaced at the upcoming ispo winter 09 by a new one.
Above all the experiences of the last years, the wishes and needs as well as the extended tecnical possibilities play a decisive role. Thus the basic booths concept where the winners and sponsors take center stage, flanked by the finalists will be maintained.
Approved is as well the general height limitation of all booths that allows the visitors a entirely unhindered overview of the whole area. The main contact point in the new concept will also be the BrandNew bar where our exhibitors and their customers are provided with drinks.
In terms of media we break new grounds. To come up to the requirements of HDTV, Live-internetstreaming and high quality TV reporting a TV lounge has been ad hoc equipped. In the future professional interviews, live performance and high quality reporting about sports will here be home.
New materials and structural engineering ensure a fresh and open creation and a clear design that is seen in all sections of the ispo BrandNew Village. Thereby the booths‘ level are raised and can clerly be differentiated in its collectivity from the other sections.
New grounds will also be broken concerning the branding of the booths. Sponsor logos will be included harmonically in the integrated concept for a better visibility and pithiness,
A wide open picture of modern booths filled with the best innovations of young companies from the sporting goods industry opens up to all visitors who find their way to the ispo BrandNew Village at ispo winter 09.
Not just a highlight at the upcoming ispo winter, but THE place to be. Come over and see yourself.