Jury

the jury introduces itself

Ever year a specialized top-class jury of around 20 international experts from the sporting goods industry, marketing, sports press, etc. meets and nominates the winners and finalists of the ispo BrandNew Award. All handed in products are presented, tested and evaluated for a whole day. After several evaluation rounds the winners are determined at the end of the day.
Official selection criteria:

• Innovation

Is the product new? Does it have innovative features? Does it work?

• Design

Are design and performance convincing? Is the product safe enough and elaborated right down to the last detail?

• Marketing

appealing brand and communication, clear positioning, which image is created and trnasported, quality of advertising materials, logo, marketing activities

• market

How is the market potential? What are the target groups? What about competitors in that specific field? Development of the target market? Is the product at the pulse of time?


After long and thorough discussions, the winners of the respective categories are drawn by ballot. The last ballot decides over the overall winner - chosen from the winners of all BrandNew categories.