The ispo Academy is a special offer targeted at all BrandNew exhibitors. Experts from different areas like law, distribution, PR and former BrandNew exhibitors convey their messages to the young entrepreneurs. The prupose of this free of charge workshop is to help you making the best of this once in a lifetime chance. Thus, prior to ispo, you'll get important tips about what to do, how to perform best and how to avoid mistakes during the trade show. The speakers of the ispo winter 08 Academy were: