ispo BrandNew Jury

The jury introduces itself

The specialized top-class jury with 18 representatives from the sports goods industry and the sports press convenes two times a year to elect the BrandNew winners and finalists.

Official selection criteria:

Innovation
Is the product new? Does it have innovative features? Does it work?

Design
Are design and performance convincing? Is the product safe enough and elaborated right down to the last detail?

After long and thorough discussions, the winners of the respective categories are drawn by ballot.

The last ballot decides over the overall winner - chosen from the winners of all BrandNew categories.