Douchebags - a new kind of ski bag

January 1st 2012 – the new winter sports accessory company Douchebags has announced the launch of their first product, the Douchebags ski bag. Developed as a collaboration between twin-tip innovator and pro alpine skier, Jon Olsson, 150 active skiers, as well as the Norwegian University of Science and Technology, the Douchebag’s innovative solution will provide skiers with a more convenient and satisfying way to travel with ski equipment.

“When travelling more than 300 days a year with skis as your luggage, you develop a certain opinion about which qualities a ski bag ought to have. I am glad to see that all of my demands are found in the Douchebag,” says Jon Olsson.
The Douchebag features a patent pending Length Adjustment System that allows the bag to be adjusted to whatever size skis you are traveling with, while always providing a rigid bottom structure for comfortable transportation. The system is also completely foldable, making the Douchebag the most storage efficient ski bag when not in use. Furthermore, the patent pending Rib Cage, consisting of 25 ABS ribs, makes the Douchebag the most protective travel bag for your gear, while reducing weight and the chance for overweight baggage fees when flying.
“The Douchebag fits all types of skis, it is lightweight and actually fits behind the seat of a Lamborghini when rolled up,” Olsson adds.

Check out the website www.mydouchebag.com for more details and join the Douchebags ambassadors Jon Olsson, Elias Ambühl and PK Hunder in welcoming a better way to transport ski gear. Place your pre-order today for the limited number of Douchebags shipping this season.

About DouchebagsTM
The Douchebags team has put a lot of effort into creating a truly innovative and outstanding product, and will continue in their dedication to making skiing life more convenient and satisfying. The Douchebags concept was born during a beautiful week of glacier skiing and epic surfing on the western coast of Norway in 2009, and the company goal is to continue having fun while creating outstanding products. For ISPO 2011, Douchebags is a BrandNew finalist for “Best Innovation” in the sporting goods industry.

Product attributes:
Length Adjustment System – The Douchebag can be adjusted to whatever size skis you are traveling with, while always providing a rigid structure for comfortable transportation and preventing the bag from being dragged on the ground. The bag fits two pairs of skis.
Compression - The patent pending length adjustment system is completely foldable, making the Douchebag the most storage efficient ski bag when not in use.
Rib Cage - The patent pending Rib Cage is composed of a foldable, three-stage rib structure that is implemented in the bottom and sidewalls of the bag. A total of 25 separate ABS ribs, in combination with carefully selected, durable materials, make the Douchebag the most protective ski bag on the market, and ensure that all of your gear arrives in one piece.
Lightweight - The patent pending Rib Cage construction also makes the Douchebag a lightweight solution that saves you from expensive overweight charges when traveling by plane. With 25 ABS ribs, traditional padding is no longer needed, thereby saving valuable weight and allowing you to bring more gear.
Shoulder Carrying System - The Shoulder Carrying System is an adjustable strap that can be attached between the front handle and the side of the bag. The system enables easier transportation by allowing you to tow the bag behind you while freeing your hands for whatever else you need them for.

Price: €199 / NOK1999 Follow us on: www.facebook.com/mydouchebag/ or http://twitter.com/mydouchebag

--- For further information or comments, please do not hesitate to contact: Erling Magnus Solheim ems@mydouchebag.com Tel: (+47) 997 00 306